¿Local SEO todavía funciona?
Local SEO sigue funcionando, y para muchos negocios pequeños sigue siendo una de las mejores formas de atraer clientes cercanos. La respuesta corta es sí. La respuesta completa es que sí funciona, pero ya no opera igual que antes. Google ha llenado la parte superior de los resultados con más espacios publicitarios, y eso ha […]
How to do local SEO for beginners?
Local SEO is the process of helping your business appear in Google Maps and local search results when someone looks for a service nearby. If a person searches for a web designer, remodeling contractor, or another local business, Google usually pulls results based on where that person is located and which businesses are physically closest […]
Tipos de SEO: los 4 pilares que debes entender para posicionar mejor
Cuando se habla de Tipos de SEO, casi siempre hay cuatro grandes categorías que sirven como base para entender cómo mejorar la visibilidad de un sitio web: SEO on page, SEO off page, SEO técnico y SEO local. Si todo esto todavía suena confuso, la forma más simple de verlo es esta: cada uno de […]
Does Local SEO Still Work?
Local SEO still works, and for many small businesses it is still one of the best ways to get found by nearby customers. The short answer is simple: yes, it works. The longer answer is that Local SEO does not work quite the same way it used to. Google has added more paid placements at […]
What Are the 4 Types of SEO?
SEO TYPES can sound more complicated than they need to be. At a basic level, there are four main areas to understand: on-page SEO, off-page SEO, technical SEO, and local SEO. Once you know what each one does, it becomes much easier to see where to focus and what might be holding a site back. […]
Cómo configurar GoDaddy DNS para apuntar tu dominio a tu hosting
Si compraste tu dominio en GoDaddy pero tu sitio web está alojado en otro proveedor, necesitas ajustar tu GoDaddy DNS para que el dominio apunte al servidor correcto. La buena noticia es que, en la mayoría de los casos, no hace falta mover todo ni cambiar configuraciones complicadas. Normalmente basta con agregar un registro y […]
How to Use Google Maps Driving Directions to Boost Your Business
Google Maps can do more for your business than simply show where you are. It can also help people get to you more easily and give Google stronger context about the areas customers may be traveling from. That is especially useful for local businesses that rely on nearby cities, neighborhoods, or densely populated communities for […]
How to Connect Your Website Using GoDaddy DNS
If you bought your domain through GoDaddy and your website is hosted somewhere else, you do not need to move everything over just to get the site live. You can keep your domain registration at GoDaddy and use GoDaddy DNS to point that domain to your hosting provider. This is usually a simple setup. In […]
How to Use the Facebook Ads Library and Google Transparency Center to Research Competitor Ads
When I start building a campaign, one of the first things I want to know is simple: is anyone already advertising to this audience? That question came up recently with a new prospect. Their idea was to run ads in Spanish for people in San Jose, California. That is a very specific audience, and before […]
Cómo usar la Biblioteca de Anuncios de Facebook y el Centro de Transparencia de Google
Cuando estoy armando una campaña para un negocio nuevo, una de las primeras preguntas que me hago es muy simple: ¿ya hay alguien corriendo anuncios para esta misma audiencia? Eso fue justamente lo que pasó con un prospecto que quería anunciarse en español en Estados Unidos. La idea era llegar a personas hispanohablantes en San […]
