Turn Your Ideas into Videos for Your Brand with Sora (AI Video Tips for Businesses)
In this post I’ll show you how to turn simple ideas into short promotional videos for your business using AI tools. This walkthrough is based on a video I made for Salazar Digital – Marketing & Web Design where I demonstrated using ChatGPT to create scripts and a platform called Sora to generate the actual […]
How Businesses Are Using AI for Videos and Photos
In this post I’ll walk you through practical ways businesses are using artificial intelligence to create image and video ads, what worked and what didn’t in my tests, and how you can start applying these techniques without hiring a big production team. Why AI for marketing assets? AI lets small businesses produce professional-looking images and […]
Is Marketing Your Business Expensive? Discover How to Optimize
If you’ve been wondering whether marketing your business is getting more expensive and what you can do about it, read on. I’ll break down what’s driving costs up, compare popular ad platforms, and share practical, budget-friendly alternatives you can implement right away. Why marketing costs are rising Short answer: yes — marketing is getting more […]
Stop Doing Everything and Focus on Your Business — Tips for Entrepreneurs
I want to share a short but important reminder for entrepreneurs: stop trying to do everything and focus on the things in your business that are already working. This is a practical reflection born from experience — we all have ideas, new technologies, and opportunities calling our name, but without focus you risk having ten […]
How to Invest Your Money as an Entrepreneur
In this reflection I’ll share my perspective on where entrepreneurs should put their money. These are ideas based on what I’ve seen and what I do as a business owner myself. If you run your own business, are self-employed, or are in the early stages of building something, this is for you. Quick overview: common […]
The Art of Interaction in the World of AI: Practical Tips for Entrepreneurs
I talked about something simple but powerful: artificial intelligence is a tool, but relationships win business. This article expands on that message and gives practical, everyday tips you can start using now to make your business stand out in an AI-driven world. Why human interaction still matters AI can automate tasks, generate content, and optimize […]
The Importance of Google My Business in the Age of AI
Introduction In this article I explain why having a Google Business Profile (formerly Google My Business) matters now more than ever, especially as AI assistants increasingly pull local business info from the web. I’ll share live tests I ran across major AI tools and practical steps you can take so your business shows up correctly […]
The Lifetime Value of a Customer
In this post I’ll explain a technical but essential idea that many small businesses overlook: the lifetime value of a customer (CLV). Understanding CLV changes how you think about pricing, promotions, and how much you can afford to spend on marketing. Below I break down what CLV is, simple examples, and practical ways to use […]
El Valor de la Vida de un Cliente: Cómo saber cuánto puedes gastar para captar clientes
En este artículo explico, de manera simple y práctica, qué es el valor de la vida de un cliente (CLV) y por qué es una de las métricas que más decisiones define en un negocio, especialmente en emprendimientos y empresas pequeñas. Índice ¿Qué es el Valor de Vida de un Cliente? ¿Por qué es importante […]
La Importancia de Google My Business en la Era de la IA
En este artículo resumo y amplío lo que presenté en mi video sobre por qué tener un perfil de Google (Google My Business / Google Business Profile) es ahora más crítico que nunca: las plataformas de IA y asistentes virtuales están obteniendo y mostrando información local directamente desde esos perfiles y desde otras fuentes en […]
