Hi, I’m from Salazar Digital – Marketing & Web Design. In this article I’ll explain how a website redesign can dramatically increase your sales — sometimes even double them — and what specific changes make the biggest difference. I keep this practical and straightforward, based on real problems I see on older websites and the technical updates that fix them.
What is a website redesign?
A website redesign isn’t just a new color palette or a fresh logo. It can mean rebuilding the site from the ground up using newer technology, modern layouts, and mobile-first thinking. Many older websites were designed for desktop screens. Today, most visitors use phones and tablets, so redesigning with responsive design (mobile and tablet adaptation) is essential.
Why a redesign helps sales (the big picture)
A redesign boosts sales because it improves three core things:
- Access: Visitors can call, message, or interact with your site more easily on their devices.
- Experience: A smooth, intuitive experience keeps users on your site and moves them toward purchase.
- Education: Better content and structure help prospects find answers quickly, so they’re ready to buy.
How these improvements translate to more revenue
- Easier contact means faster conversions — visitors don’t give up trying to reach you.
- A positive experience reduces bounce rate, increases page views, and raises the chance of purchase.
- Clearer information and calls-to-action educate customers and shorten the sales cycle.
Technical reasons a new website performs better
Beyond visuals and layout, a modern site includes technical advantages that directly impact visibility, tracking, security, and conversion:
- Better SEO potential: Newer websites are often faster and structured in ways search engines prefer, improving ranking and organic traffic.
- Advanced analytics and ad tracking: Modern sites allow you to track where users go and how ads perform, enabling smarter marketing spend.
- Interactive tools: Calculators, quote forms, and personalized widgets can qualify leads and automate information collection.
- Improved security: Outdated platforms and old PHP versions are frequent targets for hacks. Rebuilding and maintaining the site reduces vulnerability.
- Server and maintenance: Hosting and software updates matter. A site that receives regular updates and sits on a modern server is more reliable and secure.
Real problems I see (and how they kill conversions)
Small usability issues can be surprisingly destructive. For example, I once saw a website where certain pages would “lock” and the visitor couldn’t scroll normally. Instead of simply scrolling down, they had to use an awkward scrollbar control. That kind of friction makes visitors leave and find another provider.
“If someone goes to your page and the scroll gets stuck, that’s a terrible experience — they’ll prefer another website.”
Concrete features to add in a redesign
When planning a redesign, consider adding these elements to increase conversions and protect your business:
- Responsive, mobile-first layouts
- Fast loading times and optimized images
- Clear calls-to-action (call, message, book, buy)
- Conversion tracking and analytics (to measure behavior)
- Interactive tools (calculators, quote builders, booking forms)
- Updated server environment and regular software updates
- Security measures (SSL, updated CMS, secure databases)
How a redesign can double sales — summary
In short, a redesign removes friction, improves visibility, and makes it easier for customers to choose you. When people can access what they need quickly on their phones, understand your offering, and contact you without hassle, conversion rates go up. Combined with better tracking and marketing, those improvements can realistically double your sales.
Next steps: what to do if your website is old
- Run a mobile usability test — see how your site works on phones and tablets.
- Check analytics for bounce rate and pages with high exits.
- Audit security and server software (PHP, CMS, plugins) and plan updates.
- Decide which features you need (forms, calculators, chat, tracking).
- Create a prioritized redesign plan that targets user experience and conversions first.
Final thoughts
A website redesign is an investment that pays off when it focuses on the customer experience and the technical health of your site. Easy access, clear information, strong security, and good analytics all help turn visitors into buyers. If your website feels like it was built for a different era, a redesign could be the change that doubles your sales.
If you want help auditing your site or planning a redesign, get in touch with Salazar Digital – Marketing & Web Design. And don’t forget to subscribe to stay updated on practical marketing and web design tips.
