If you’re a business owner, you’ve probably wondered, “Why do I need a web designer?” when there are many free website makers out there. It might sound unappealing to hire a web designer, but is it worth the risk of not actually maximizing your businesses potential growth?
You need a professional web designer because a DIY website could cause a lot of damage to your business and your brand. You may lose sales and rank below your competitors without a professional.
So ask yourself, is your website performing well? Do you have a website that can rank on several search engines? More importantly, can your website provide the necessary information and convert website visitors to sales or leads? In this article, we will talk about why hiring a professional web designer is key to your success in this digital world.
Why Do I Need a Web Designer?
Many small-scale business owners think they can handle the challenge of designing and managing a website. However, many do not realize that creating websites is a complex task that requires full-time attention and expertise. Isn’t it better to spend your time and energy scaling your business? Here are the reasons why you need a web designer.
Web designers design high-quality websites.
Today, we live in a time when having a website can be simpler because a variety of platforms have very cheap templates. But, relying on these cookie-cutter tools can produce a dull, bland site that doesn’t help your site stand out from your competitors.
If you work with skilled web designers, they’ll develop a unique website with the features you require to run your business successfully online. In addition, you can have features designed for your brand’s purpose. Thus, the website will perfectly align with your business’s goals and your brand’s personality.
Get the best user experience.
A stunning website that delivers an exceptional user experience (UX) can convert interested web visitors into potential or paying customers. Plus, you will be able to stay in touch with them after their initial visit to your website.
One of the most crucial aspects of UX is page loading speed. A study by Google discovered that when the time it takes to load a page ranges between 1 to 10 seconds, the chance of a web visitor bouncing (leaving your website) rises by more than 12%. People don’t want to wait.
Unfortunately, most platforms with pre-built web templates don’t give you the best user experience. It only gives you a domain that is not customizable and offers limited web designs if you don’t know how to navigate.
A skilled web designer can design a website with a simple user interface and use plugins that enhance your website’s speed and security. When all these elements are combined, you’ll have an internet-based business platform loaded fast, which entices users for long enough to keep them on the CTAs (calls-to-action) and then convert them into paying customers.
Web designers create a website that represents your business.
Your website is often the first thing a potential buyer sees before calling you or your competition. A well-designed and functional website can leave a positive first impression on clients and enhance your services and image. Conversely, a dull or slow website might be a sign for customers that your business may not be as knowledgeable and professional as it claims to be. Professional web designers strive to understand what your business needs in order to create a website that accurately and efficiently represents your brand and services.
Hiring a web designer gives you more time to run your business.
The process of designing and maintaining a website is time-consuming and challenging. Managing the layout, optimizing it for Google ranking, ensuring website responsiveness, and keeping an updated website requires a lot of time and effort.
You can learn the web design process, but it takes a massive amount of time. If you’re the business owner, wouldn’t you want to spend your time scaling your business instead? Hiring professional web designers to design an effective website will reduce the time needed to run your business.
A well-designed website keeps you ahead of the competition.
It may be surprising to learn that many small-scale companies fail to establish an effective online presence, but it’s the truth. Most quickly fall out of date and way behind modern and ever-changing technology. Thus, employing a skilled web designer to build a practical, functional, and user-friendly website for your business, will give you a cutting edge advantage over your competitors.
Web designers know how to increase your website traffic.
If you want your website to function optimally, it requires active visibility on Google. A higher ranking means more potential customers can find your site. A skilled web designer understands the right SEO techniques to optimize your site’s visibility on search engines in Google, Yahoo!, and Bing. Thus, it can boost the number of visitors who visit your website.
Web designers can improve your online marketing, branding, and visibility.
Behind the most successful companies is an effective marketing plan. A beautiful and appealing website design that doesn’t exist in the marketing plan can be detrimental to your business. Your website should align with your overall marketing strategy and complement your other marketing channels.
Professional designers will assist you in integrating your traditional marketing strategy with your online presence to strengthen your reputation and brand across multiple platforms and channels.
Web designers can provide fast solutions.
A skilled web designer can also guide you on which parts of your website are manageable by you or your team. The web designer can also provide short-term and long-term fixes for your website. Some web design companies in San Jose, CA, also offer to host and support services. They take care of the administration of your site and any issues that may arise.
Final Words
Your website is usually where visitors first encounter your brand and create a lasting impression. Thus, its significance can’t be understated. In addition, web design is constantly changing. Therefore, you need a web designer to ensure you’re on the right track for your online success.
If you’re a company owner with a limited amount of time, think about hiring a web design professional to manage the appearance of your website. Contact us for more information on why you need a skilled San Jose web designer.
Salazar Digital- Marketing & Web Design
1172 Murphy Ave suite #208, San Jose, CA 95131
408-662-1315
