Having the qualities of a good website can be your business’s front door towards more opportunities leading to sales and conversions. Thus, it is vital, just like any other marketing strategy. However, settling with just a “decent” website won’t help your brand. So, what are the qualities of a good website?
If you want your website to work for your business, here are the top qualities that it should have.
- Well Designed and Functional
- Easy to Use
- Optimized for Different Devices
- Optimized and Quality Content
- Secure
Thousands of pre-made templates and themes make it simple to create a website. It helps if all you want is a basic, off-the-shelf website that appears professional enough to get your business off the ground. However, in today’s competitive world, you’ll need a website that’s as one-of-a-kind as your brand.
What Are The Qualities Of A Good Website?
If you want your brand to stand out, remember to have the qualities of a good website. Then, make your brand stand out from the competition.
Well Designed and Functional
Your website is a reflection of your business, its products, services, and, eventually, its brand. As a result, being visually appealing, polished, and professional is critical. Take advantage of those white spaces with simple layouts and high-quality pictures. But more importantly, you need to make your message stand out.
The website must also function swiftly, correctly, and as expected. Build to web standards, proofread thoroughly, and frequently test for speed and functionality issues. Because any of your pages could be a potential customer’s first or only impression, they should always be quick and functional. Website pages that are slow and poorly made will frustrate your guests and drive them to leave.
Easy to Use
Visitors to your website are always in a rush – and people don’t want to keep waiting or any inconvenience. User Experience (UX) is critical in assisting visitors in using, understanding, and remaining on your website. Create a clear hierarchy and obvious, logical navigation. For functionality across the site, use similar layouts and visual cues.
Your website should appeal to both ‘searchers,’ who are looking for something specific, and ‘browsers,’ who are simply browsing. With onsite search, you can help visitors complete their activities faster while also engaging them by suggesting relevant material and avoiding dead ends.
Optimized for Different Devices
There are no longer excuses; your website must look excellent and function smoothly across all platforms. The rise of mobile and tablet devices shows no signs of slowing, and you never know what your next website visitor may be using. Mobile optimization will boost both your visitors’ experience and your SEO rankings.Optimized, Readable, and Quality Content
Be direct, catchy, clear, and original. Avoid jargon, business-speak, and acronyms. Instead, use language that your audience understands. Visitors have limited attention spans; make sure that all spellings are correct, accurate, relevant, and updated regularly.
Blogs and social media updates are wonderful ways to keep visitors coming back and help with SEO strategy. Yes, keeping things new necessitates some effort. But it will eventually pay off in the long run.
Accessible Contact and Location
Your viewers will not pursue you. Make it simple to get involved by providing various points of contact, such as phone, email, social media, and perhaps a simple contact form. A Google map is a nice touch. Above all, make sure this information is easily accessible on a contact page, if not on every page of your website.
Clear Calls To Action
Visitors will do nothing if your website asks them to do nothing. What’s the point of your website? Is the visitor’s understanding of the purpose clear? Visitors to informational sites are encouraged to read and share articles, follow the company on social media, obtain toolkits, join mailing lists, and learn more about the organization.
So, make sure to include a call to action on every page of your website. Show and lead your audience what you want them to do once they visit your website.
Optimized for Search and the Social Web
It’s not enough to create a visually appealing and user-friendly website. It must generate traffic on its own. Otherwise, all of your design, user experience, and content creation efforts would be for naught. There are hundreds of rules and recommendations to follow for efficient search engine optimization. You can contact us because it’s a whole nother topic to talk about.
Modern Looks
You want to make sure your website is up to date in terms of technology and trends. You don’t want to create a website that doesn’t meet today’s requirements. Responsiveness and fluid web designs are essential features for current websites. You don’t want to make set page layouts for your website that are difficult to view on mobile devices.
Performance and Speed
Is your website loading quickly enough to provide visitors with what they want? When it comes to displaying material to users, your website cannot be slow. Your website is probably too slow if it takes more than two seconds to load. One thing is for sure – your visitors don’t want that.
Performance and speed are critical in the early stages of web design. So, you must work only with experienced and professional web designers.
Secure
Today’s web users are concerned about security. Ensure that your website adheres to industry standards and requirements. For example, if you have a user registration feature, you’ll want to ensure that user passwords are encrypted rather than presented in plain text.
You should also make sure the website is secure and uses SSL encryption. You don’t want to provide a reset password feature without first asking the user security questions whether they’ve forgotten their password.
Conclusion
You built a website to fulfill a specific objective, usually to solve a problem. A job board, for example, serves the function of allowing employers to advertise jobs and job seekers to find and apply for positions. For short, your website should have all the information that your visitors want to know.
Website design is more than just ready-made templates. What seems easy to make in the front-end takes more jobs in the back-end. Not to mention, you need optimization to be on top of different search engines. If you need help, we can help. Contact us today, and our web designers will assist you.
Salazar Digital
1172 Murphy Ave suite #208, San Jose, CA 95131, United States
408-662-1315
